Project Details
Client – Wahts
Film Production Company – Matemade
Directed & shot by – Ruurd Vulink & Rakhal Heijtel
Producer- Niels Gross
Makeup & Hair & styling – Monica Mota
Edit – Ruurd Vulink
Monochrome Luxury in Motion.
Crafted in a signature tonal aesthetic, What’s Spring25 introduces a balance of performance and comfort. Multiple social first assets showcasing the latest spring outfits.
Monochrome Luxury
For WAHTS’ Spring/Summer 2025 campaign, Matemade translated Monochrome Luxury into a clean and composed visual story—one that reflects the brand’s core: effortless movement and modern sophistication.
Shot in Portugal, the campaign highlights signature tonal looks through natural motion, subtle rhythm, and a focus on texture. From crisp cotton poplin to 3D summer wool, every frame breathes versatility and quiet confidence.
Produced fully in-house, the campaign includes video, stills, and social assets that carry the refined aesthetic across platforms—designed to move with the season, just like the collection itself.
