Project Details
Client – My Jewellery
Film Production Company – Matemade
Director- Ruurd Vulink
Assistant Director- Rakhal Heijtel
Producer & Camera Assitance- Niels Gross
Director of Photography- Marti Guiver
Photography- Sophie Mylou
Edit – Ruurd Vulink
Seal the moment
From sunlit storytelling to scalable content—our ongoing collaboration with My Jewellery blends emotion, elegance, and high-impact production.
A Gifting Campaign for My Jewellery
Matemade teamed up with My Jewellery to create Seal the Moment—a 360° gifting campaign that brings heartfelt connections to life in sunlit scenes and cinematic style. Shot in Ibiza, the campaign celebrates the beauty of giving through four emotional chapters:
Friendship – a warm airport goodbye between close friends,
Romance – a golden-hour gift shared on a seaside cliff,
Mother’s Day – intimate moments between mother and daughter,
Gather & Glow – friends coming together to share laughs, drinks, and joy.
From hero TVC to social snippets, YouTube OLVs and website content, every asset was crafted to reflect My Jewellery’s feminine, confident spirit—while allowing each moment to shine with genuine emotion.
Seal the Moment also lays the foundation for the future. As a creative blueprint, the campaign sets a consistent visual and emotional tone for upcoming seasons—making this not just a launch, but a long-term brand evolution.
Beyond the Moment
Following the launch of Seal the Moment, our partnership with My Jewellery expanded into a series of high-volume photography productions, each tailored to key moments in the spring and summer calendar. From vibrant festival shoots and King’s Day styling to the dreamy Fruits de Mer campaign—shot once again on Ibiza—we crafted visual content that resonates across social, webshop, and digital campaigns.
Fruits de Mer explored jewellery inspired by sea life, with organic forms, shell motifs, and sunlit textures woven into every image. The result was a soft, coastal aesthetic that aligned beautifully with My Jewellery’s seasonal vibe.
Each shoot was rooted in the visual language we helped define during the gifting campaign, ensuring brand consistency while allowing room for playful exploration. With agile production and creative clarity, we delivered fast, focused content across formats—laying the groundwork for a strong, cohesive year-round presence.
And with a new video campaign on the horizon, the story continues to evolve—one moment at a time.