Discovering Innovation

In collaboration with Langland & Publicis Health (UK), Matemade carried out full service production in the Netherlands for the launch of Philips’ BlueSeal 1.5T MR—the world’s first helium-free MRI.

Tasked with translating the creative concept into a tangible and efficient production, we led everything from location scouting to practical on-site execution. Working closely with international teams, we ensured that the brand film delivered both cinematic quality and operational precision—matching Philips’ standard of innovation and excellence.

The result is a compelling brand story that highlights BlueSeal’s clinical and environmental impact, now used globally by Philips to promote smarter, more accessible imaging.

For this production, we aimed for a natural and human-centred visual style—balancing the warmth of sunlight and soft tones with the precision of medical technology. The Philips Campus in Eindhoven provided the ideal backdrop, blending innovation with authenticity.
All interviews were carefully lit and composed to give clarity and presence to the people behind the message—ensuring that their words carried weight, and their stories remained front and center.