Project Details
Client – elho <
Film Production Company – Matemade
Director – Ruurd Vulink
1st Assistant Director- Rakhal Heijtel
Producer- Niels Gross
Director of Photography – Daan de Graaff
First Assistant Camera – Ian Heijblom
Gaffer – Ryan Schaminee
Best Boy – Maxime
Spark – Lieneke van Veen
Production Design – Didi Kramer
Set Dresser – Regina Pater
Styling – Stefanie van Hoorn
Makeup & Hair – Isabeau Ottevanger
Production Assistant – Samuel Prins
Edit – Ruurd Vulink Colorist – Niels Gross
Inspired by the swing of jazz music, elho’s new 100% recycled pottery collection: JAZZ
For the fall/winter season synthetic pottery producer elho came up with a new collection of 100% recycled pottery. Matemade deepend the creative concept and produced this campaign 100% in-house.
A new A(I)pproach
For the launch of Elho’s Jazz Collection, Matemade produced an immersive campaign that celebrates the collection’s dynamic spirit through movement, music, and innovative design. At the heart of the video is a man fully absorbed in a joyful dance to an original jazz-inspired track—custom-composed by our team to enhance the energy and vibrancy of the scene. Using the latest AI tools, we pre-visualized each element of the mise-en-scène, allowing stakeholders to connect with our creative direction early on. This collaborative, tech-forward approach resulted in a seamless production process and a campaign that brings Elho’s Jazz Collection to life through a truly unique blend of sound, movement, and style.
