Project Details
Client – elho
Film Production Company – Matemade
Director – Ruurd Vulink
1st Assistant Director- Rakhal Heijtel
Producer- Niels Gross
Director of Photography – Yannick de Jager
Gaffer – Goncalo Raposo
Production Design – Didi Kramer
Makeup,Hair & styling – Monica Mota
Production Assistant – Ashley Gozzo
Edit – Ruurd Vulink Colorist – Ruben Labree
100% Lotte. 100% Spring.
In elho’s new Sereh campaign, we meet Lotte—dancing, planting, and fully herself. A celebration of self-expression and sustainability, set in motion by 100% recycled pots. A 360 campaign forthe sustainable synthetic pottery brand elho.
Feel the Spring – with elho’s Sereh Collection
For the launch of elho’s Sereh Pot, Matemade developed a vibrant, feel-good campaign that captures the essence of spring through the freedom of movement—and the joy of being 100% yourself. At the heart of the film is Lotte, a young woman dancing through her lush terrace garden, surrounded by the elegant, sustainable Sereh pots. Set to the upbeat track “Feel It Still” by Portugal. The Man, the campaign pulses with playful energy and optimism
Titled “100% Lotte”, the concept celebrates authenticity and self-expression, while echoing elho’s own commitment to sustainability: the entire Sereh collection is made from 100% recycled materials. Shot and produced entirely in-house on location in Portugal, the campaign blends dance, design, and storytelling into a fresh seasonal launch that’s as grounded as it is joyful.Feel the Spring – with elho’s Sereh Collection
360 campaign
Beyond the TVC, the Sereh campaign was developed as a full 360° campaign. From eye-catching billboards to product-focused social content, YouTube bumper ads, and online video layers, every asset was crafted to amplify elho’s seasonal message across all touchpoints. Our in-house team handled the entire rollout—ensuring a consistent visual language and emotional tone, from the big screen to the smallest scroll.
Producing in Portugal
Filmed in Portugal—our second home—this production reflects more than just sunshine and scenery. With a trusted local network and years of on-the-ground experience, Portugal allows us to work quickly, efficiently, and with the flexibility shoot like this demand. It also offers a welcome escape from the Dutch winter, giving us the creative freedom (and climate) to bring campaigns like this to life with authenticity and ease.
