Project Details
Client – Wahts
Film Production Company – Matemade
Directed & shot by – Ruurd Vulink & Rakhal Heijtel
Producer- Niels Gross
Makeup & Hair & styling – Marloes de Jong
Edit – Bowie Pladet
The monochrome aesthethic.
The FW25 collection defines WAHTS’ signature monochrome aesthetic, where performance meets luxury. Matemade traveled to the Italian Alps to capture the collection. We created a wide array of assets for online & social usages.
Monochrome Luxury
For WAHTS’ Fall/Winter 2025 collection, Matemade translated Monochrome Luxury into a series of clean, focused category films. Shot in the Italian Alps, the visuals highlight the collection’s refined performance materials through subtle movement, texture, and tonal consistency.
FW25 introduces tailored sets in ultra-soft stretch wool and 4-way stretch tech, alongside extrafine merino, cashmere blends, and a new knitted jersey that elevates the knitwear categories. Brushed cotton and merino loungewear add warmth and comfort with a refined finish.
Produced fully in-house, the films and still assets are designed for use across the WAHTS website and social platforms—each piece carrying the brand’s understated, modern aesthetic.
