Project Details

Client – Vodafone
Campaign Specialist VodafoneZiggo – Mart Rouman
PR & Storytelling agency – Glasnost

Film Production Company – Matemade

Senior Consulant – Sophia Heemskerk
Consulant – Beau Moesman
Agency Creative – Tim van Aerschot
Agency Creative Producer – Christian Brienen
Director – Rakhal Heijtel
Creative – Ruurd Vulink
Producer – Niels Gross
Camera Operator – Koen Brinkman
Camera Operator – Stefan Jansen
Gaffer – Ruben Noordenbos
Set Assistant – Noud van der Lans
Race Drone Pilot – Ralph Hogenbrink
Editor – Davy Lee
Editor – Niels Gross
Music – Sjoerd Jansen – SHOUT

How do you get a Paralympic tandem cyclist who has 1% eyesight, to ride solo on a racing bike?

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As part of the awardwinning ‘5G. Samen vooruit-campaign’, Matemade created the 4 minute case film for Vodafone and PR and Storytelling agency Glasnost.

Paralympic athlete Tristan Bangma has only one percent vision left and is unable to ride solo. Until shortly he cycled together with a ‘pilot’. The gold medalist of Rio receives sound signals via his headphones about his opponents position trough the lightningfast Vodafone 5G-network . This enables him to ride solo again. A dream coming through!

The short documentary describes Bangma’s story and the road that led to the decisive moment at Sportpaleis Alkmaar. The 5G-angle played a subtle connecting role but was never the focus. The short film was complemented with an audio description and made available on platforms for the visually impaired. Several different versions as well as the original documentary were marketed on Vodafone’s owned media channels.