Adidas x Intersport
Project Details
Client – Adidas x Intersport
Film Production Company – Matemade

Creative agency – Made in Amsterdam
Content & Creative partner – Bart de Braal
Creative Partner – Rachna Dhall-haasnoot
Managing Partner – Chris friend
Agency producer – Jolien Verhoef
Production Company – Matemade
Director – Rakhal Heijtel & Ruurd Vulink
Producer – Niels Gross
Director of Photography – Roderik patijn
Gaffer – Jan neleman
Edit – Niels Gross
Best boy – Jorrit sven spaapen
Photography – Tommy n lance
First AC – Nick duinmeijer
Visagie & Styling – Marloes de jong
Set assistant – Tristan fopma
Covid 19 – AES
Special thanks – Rick van nieuwkerk
Music agency – Sjoerd Jansen – Shout
Voice over artist – ILLA (ILLA.MUSIQUE)

The combination of completion and repetition creates trust.

Built on the ‘TRUST YOUR RUN’ platform by adidas, we created a campaign that engages runners in a conversation about repeated rituals to launch 3 new Intersport exclusives

Runners latch onto rituals because it helps them refocus their mental energy. Rituals follow a specific script and are highly individual. Once the ritual is set, it is repeated. Over and over and over….

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