Change The World Sleeping

Yumeko

The Perfect Coffee Break

Mr Marvis

The Tailoring Trail

Suitsupply

Powerful Moments

Booking.com

Fall/Winter '21 collection

Suitsupply

Trust Your Run

adidas x Intersport

The Prelude

Hydeout

5G CoPilot Project

Vodafone

#Liveoutloud

Matemade

Vertuo

Nespresso

Spring Summer 2021

Mr. Marvis

Summer Campaign

Scotch & Soda

Live Curious

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Sprekend

Red Bull

Find a career

ACT Commodities

#Flightofthephoenix

Matemade

24/7 BZ

Dutch Ministry of Foreign Affairs

We are Momice

Momice

From Amsterdam to Amsterdam

Scotch & Soda

Howzat!

Booking.com

Plastic Sailors

National Geographic

The Great Escape

Teva

Journeys of Inspiration - Indonesia

KLM | ROYAL DUTCH AIRLINES

Journeys of Inspiration - Portugal

KLM | ROYAL DUTCH AIRLINES

Don't think limits

Puma

Classroom of Hope

Classroom of Hope

Journeys of inspiration - Norway

KLM | ROYAL DUTCH AIRLINES

The Common Wheel

Matemade & Rodivision

Moving Around

Angus & Julia Stone

GIRL

Sad Songs for Happy People

Bright Lights

Spinnin Records

Meticulously Shaping Up

Matemade

Dekmantel Festival 2015

Dekmantel

Ultra South Africa 2016

Final Kid

Photography

Matemade

Matemade

AMSTERDAM

Change The World Sleeping

Yumeko

Dreams can change the world, because in the end, everything starts with a dream.

Yumeko dreams of a world in which everybody sleeps in 100% sustainable and fairtrade bedding and thus contributes to a better world for people, animals and the environment.

The 2022 campaign; Change The World Sleeping came to life in a collaboration between advertisment agency Fitzroy and Matemade, transforming Yumeko's brand philossophy into a powerfull visual concept for national TV and online purposes. We see sleepers rising their fists as a sign of doing good. The only difference? The people seem to stretch as they lie comfertably beneath Yumeko bedding.

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Credits

Client Yumeko
Creative Director Yumeko Maartje Mastboom
Marketing Manager Yumeko Marietje de Savornin Lohman
Marketing Communicatie Adviseur Yumeko Noor Hofland
Advertisement Agency Fitzroy
Creative Director & Partner Fitzroy Mischa Schreuder
Sr Copywriter Fitzroy Marten Meijboom
Ass. Creative Director Fitzroy Thomas van Driel
Project Manager Fitzroy Orfee Goedkoop
Director Ruurd Vulink
Ass. Director Rakhal Heijtel
Producer Niels Gross
Director of Photography Roderik Patijn
Gaffer Ryan Schaminee
First Assistent Camera Ruben Noordenbos
Light Technician Tara Bisoen
Art Director Stephaniede Rooij
Electrical & Camera assistant Koen Brinkman
Grip Julien van Meeteren
Grip Patrick Hartman
Makeup Hair & Styling Judith-Fleur Sijbers
Photographer Sophie Mylou
Production Assistant Yob van der Vliet
Production Assistant Arjan Bouknegt
Catering Crazy Kitchen