Dreams can change the world, because in the end, everything starts with a dream.
Yumeko dreams of a world in which everybody sleeps in 100% sustainable and fairtrade bedding and thus contributes to a better world for people, animals and the environment.
The 2022 campaign; Change The World Sleeping came to life in a collaboration between advertisment agency Fitzroy and Matemade, transforming Yumeko's brand philossophy into a powerfull visual concept for national TV and online purposes. We see sleepers rising their fists as a sign of doing good. The only difference? The people seem to stretch as they lie comfertably beneath Yumeko bedding.
Credits
Client
Yumeko
Creative Director Yumeko
Maartje Mastboom
Marketing Manager Yumeko
Marietje de Savornin Lohman
Marketing Communicatie Adviseur Yumeko
Noor Hofland
Advertisement Agency
Fitzroy
Creative Director & Partner Fitzroy
Mischa Schreuder
Sr Copywriter Fitzroy
Marten Meijboom
Ass. Creative Director Fitzroy
Thomas van Driel
Project Manager Fitzroy
Orfee Goedkoop
Director
Ruurd Vulink
Ass. Director
Rakhal Heijtel
Producer
Niels Gross
Director of Photography
Roderik Patijn
Gaffer
Ryan Schaminee
First Assistent Camera
Ruben Noordenbos
Light Technician
Tara Bisoen
Art Director
Stephaniede Rooij
Music & Sounddesign
Sjoerd Jansen - Matemade Music
Electrical & Camera assistant
Koen Brinkman
Grip
Julien van Meeteren
Grip
Patrick Hartman
Makeup Hair & Styling
Judith-Fleur Sijbers
Photographer
Sophie Mylou
Production Assistant
Yob van der Vliet
Production Assistant
Arjan Bouknegt
Catering
Crazy Kitchen