Dreams can change the world, because in the end, everything starts with a dream.
Yumeko dreams of a world in which everybody sleeps in 100% sustainable and fairtrade bedding and thus contributes to a better world for people, animals and the environment.
The 2022 campaign; Change The World Sleeping came to life in a collaboration between advertisment agency Fitzroy and Matemade, transforming Yumeko's brand philossophy into a powerfull visual concept for national TV and online purposes. We see sleepers rising their fists as a sign of doing good. The only difference? The people seem to stretch as they lie comfertably beneath Yumeko bedding.