Change The World Sleeping

Yumeko

The Perfect Coffee Break

Mr Marvis

The Tailoring Trail

Suitsupply

Powerful Moments

Booking.com

Fall/Winter '21 collection

Suitsupply

Trust Your Run

adidas x Intersport

The Prelude

Hydeout

5G CoPilot Project

Vodafone

#Liveoutloud

Matemade

Vertuo

Nespresso

Spring Summer 2021

Mr. Marvis

Summer Campaign

Scotch & Soda

Live Curious

Booking.com

Sprekend

Red Bull

Find a career

ACT Commodities

#Flightofthephoenix

Matemade

24/7 BZ

Dutch Ministry of Foreign Affairs

We are Momice

Momice

From Amsterdam to Amsterdam

Scotch & Soda

Howzat!

Booking.com

Plastic Sailors

National Geographic

The Great Escape

Teva

Journeys of Inspiration - Indonesia

KLM | ROYAL DUTCH AIRLINES

Journeys of Inspiration - Portugal

KLM | ROYAL DUTCH AIRLINES

Don't think limits

Puma

Classroom of Hope

Classroom of Hope

Journeys of inspiration - Norway

KLM | ROYAL DUTCH AIRLINES

The Common Wheel

Matemade & Rodivision

Moving Around

Angus & Julia Stone

GIRL

Sad Songs for Happy People

Bright Lights

Spinnin Records

Meticulously Shaping Up

Matemade

Dekmantel Festival 2015

Dekmantel

Ultra South Africa 2016

Final Kid

Photography

Matemade

Matemade

AMSTERDAM

Trust Your Run

adidas x Intersport

Built on 'TRUST YOUR RUN' platform by adidas, we created a campaign that engages runners in a conversation about repeated rituals to launch 3 new Intersport exclusives.

Runners latch onto rituals because it helps them refocus their mental energy. Rituals follow a specific script and are highly individual. Once the ritual is set, it is repeated. Over and over and over...

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Challenge

Our challenge was to create a narrative that runners can genuinely relate to and be inspired by. The visual idea of repetition runs through the campaign to reinforce the power of doing something over and over again. In the end it’s about a running shoe and we want the viewer to be energized and motivated after watching the film.

The combination of completion and repetition creates trust.

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We follow two parallel narratives: The rituals that drive the campaign message and running action. Both narratives have their own characteristic look and feel. The alternation between the running shots and the rituals results in visual appealing harmony.

For the running scenes we continually move forward from a one point perspective where we always portrait the runners either in an extreme wide shot, or close up. The running action is an ongoing movement that serves as a structural backbone for the video and is intercut with rituals.

We created a stabilized dynamic look using steadicams. The wide angle running shots act as breathers but also serve as a canvas for beautiful post produced compositions.

We went for a more subjective approach as it comes to the visualisation of the rituals. We stayed close to the talent and shot handheld, creating a sense of an unprepared, unrehearsed filming of reality. It makes the rituals feel real. A wide aperture creates a nice and soft image with a narrow depth of field helping us to address focus to our talent and the ritual itself.

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ONE MINUTE PAST THE HOUR

FLAT RUNNING

TOUCHING LAMP POST

1 Idea to launch 3 Intersport exclusives from adidas across Europe.1 hero film, custom music, 6 product films, 9 key visuals, 18 running moments, 24 product shots built into multi-channel assets.

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Execution

We facilitated a full-serivce production for creative studio Made in Amsterdam under heavy covid restrictions. We produced multiple moving image assets for online & social and created numerous photographic assets which capture running (based on global guidelines) and product on foot (for the global imagery).

Runners latch onto rituals because it helps them refocus their mental energy

Rituals follow a specific script and are highly individual.

And once the ritual is set, it is repeated.
Over and over and over...

TRUST       YOUR      RUN

Credits

Creative Agency Made in Amsterdam
Content & Creative Parner Bart de Braal
Creative Partner Rachna Dhall-Haasnoot
Managing Partner Chris Friend
Agency Producer Jolien Verhoef
Production Company Matemade
Director Ruurd Vulink
Director Rakhal Heijtel
Producer Niels Gross
Director of Photography Roderik Patijn
Gaffer Jan Neleman
Best Boy Jorrit Sven Spaapen
Photography Tommy n Lance
First AC Nick Duinmeijer
Visagie & Styling Marloes de Jong
Set Assistant Beau de Blok
Set Photography Tristan Fopma
COVID 19 AES
Special Thanks Rick van Nieuwkerk
Music Agency Matemade Music
Music Composer Sjoerd Jansen
Voice Over Artist ILLA (illa.musique)