The spring summer 2022 campaign covers the entire Mr Marvis collection captured by Matemade in the beautiful setting of Sicily, Italy.
When we create a campaign image we make sure all ingredients are present. Great models, good vibe and perfect shorts, of course. But also an amazing setting and the right props are of great importance. Here we visited a stunning estate between Catania and Syracusa, Sicily and arranged a marvellous red 1962 Alfa Romeo Giuletta Spider Veloce. Great ingredients make a great campaign image…
Syracussa to Scopello
The charming island of Ortigia is known for its historic architecture and beautiful Mediterranean Sea views. So whether you are hopping on a vintage Vespa or exploring the island on foot, every turn you take will feel like a film set.
Before we go on a shoot with a crew of up to 20 people, preparations start with a brief visit. Often to places we already know, but with a different eye; An eye of a cinematographer. You start to spot the potential of campaign imagery when you are searching for shoot locations. You look more closely. You look 360 degrees. You look up.
Credits
Client
Mr Marvis
Production Company
Matemade
Client Producer
Ruth Lohuis
Shot by
Rakhal Heijtel & Niels Gross
Edit
Ruurd Vulink
Concepting & Art Direction
Patrick Maasse
Photographer
Marc de Groot