Slackliner Jaan Roose completes 625 m river crossing between highest buildings in Rotterdam. Matemade captured his mind-bending thriller in the sky.
In ‘City Highline’, Roose tantalizingly edged his way over the busiest river in The Netherlands to accomplish one of the steepest and longest urban slackline walks ever attempted. Walking on a slackline just 2cm wide and, at a certain section, a steepness of around 24%, the people of Rotterdam truly witnessed something spectacular.
The content had massive global impact. Within the first 24-hours the film got 300+ TV hits on 85+ different channels and 150+ Online hits. In an era where paid-media is almost the only way to push content, 'City Highline' went far beyond the reach of standard non-paid content.
"I didn't rush to the end of the line,
I tried to control my steps."
"You have to fall, to loose the fear."