Jaan Roose City Highline

Red Bull

Change The World Sleeping

Yumeko

Play Every Day SS22

Mr Marvis

Change Drivers - Andri Magnason

Discovery Channel

Powerful Moments

Booking.com

Trust Your Run

adidas x Intersport

Nomad 2022 Brandfilm

Nomad Outdoor

Fall/Winter '21 collection

Suitsupply

The Tailoring Trail

Suitsupply

5G CoPilot Project

Vodafone

The Perfect Coffee Break

Mr Marvis

#Liveoutloud

Matemade

Vertuo

Nespresso

Spring Summer 2021

Mr. Marvis

Summer Campaign

Scotch & Soda

Live Curious

Booking.com

Sprekend

Red Bull

Find a career

ACT Commodities

#Flightofthephoenix

Matemade

24/7 BZ

Dutch Ministry of Foreign Affairs

We are Momice

Momice

From Amsterdam to Amsterdam

Scotch & Soda

Howzat!

Booking.com

Plastic Sailors

National Geographic

The Great Escape

Teva

Journeys of Inspiration - Indonesia

KLM | ROYAL DUTCH AIRLINES

Journeys of Inspiration - Portugal

KLM | ROYAL DUTCH AIRLINES

Don't think limits

Puma

Classroom of Hope

Classroom of Hope

Journeys of inspiration - Norway

KLM | ROYAL DUTCH AIRLINES

The Common Wheel

Matemade & Rodivision

Moving Around

Angus & Julia Stone

GIRL

Sad Songs for Happy People

Bright Lights

Spinnin Records

Meticulously Shaping Up

Matemade

Dekmantel Festival 2015

Dekmantel

Ultra South Africa 2016

Final Kid

Photography

Matemade

Matemade

AMSTERDAM

Jaan Roose City Highline

Red Bull

it

Slackliner Jaan Roose completes 625 m river crossing between highest buildings in Rotterdam. Matemade captured his mind-bending thriller in the sky.

In ‘City Highline’, Roose tantalizingly edged his way over the busiest river in The Netherlands to accomplish one of the steepest and longest urban slackline walks ever attempted. Walking on a slackline just 2cm wide and, at a certain section, a steepness of around 24%, the people of Rotterdam truly witnessed something spectacular.

The content had massive global impact. Within the first 24-hours the film got 300+ TV hits on 85+ different channels and 150+ Online hits. In an era where paid-media is almost the only way to push content, 'City Highline' went far beyond the reach of standard non-paid content.

Jaan Roose
RB_CITYHIGHLINE_STORYCLIP_v6 RUURD .00_03_36_21.Still017
RB_CITYHIGHLINE_STORYCLIP_v6 RUURD .00_02_37_20.Still022
Jaan Roose

"I didn't rush to the end of the line,

I tried to control my steps."

jaan-roose-rotterdam-slacklinen-2022 (2)
SI202208090541_hires_jpeg_24bit_rgb
SI202208090817_hires_jpeg_24bit_rgb

"You have to fall, to loose the fear."

Credits

Client Red Bull Netherlands & Red Bull Media House
Production Company Matemade
Director Rakhal Heijtel
Producer Niels Gross
Camera Operator Ruurd Vulink
Camera Operator Melvyn Connel
Camera Operator Yob van der Vliet
Camera Operator Hessel Stuut
Camera Operator Ijen Tervooren
Aerial Cinematrograppy Kiwi Aerials
Edit Aaron van Blooijs & Ruurd Vulink
Online Editor Niels Gross
Color Grade Toma Kezic