In ‘City Highline’, Roose tantalizingly edged his way over the busiest river in The Netherlands to accomplish one of the steepest and longest urban slackline walks ever attempted. Walking on a slackline just 2cm wide and, at a certain section, a steepness of around 24%, the people of Rotterdam truly witnessed something spectacular.
The content had massive global impact. Within the first 24-hours the film got 300+ TV hits on 85+ different channels and 150+ Online hits. In an era where paid-media is almost the only way to push content, 'City Highline' went far beyond the reach of standard non-paid content.