#Liveoutloud

Matemade

Powerful Moments

Booking.com

#Flightofthephoenix

Matemade

Summer Campaign

Scotch & Soda

Live Curious

Booking.com

Sprekend

Red Bull

From Amsterdam to Amsterdam

Scotch & Soda

Plastic Sailors

National Geographic

24/7 BZ

Dutch Ministry of Foreign Affairs

The Great Escape

Teva

Bright Lights

Spinnin Records

Journeys of Inspiration - Indonesia

KLM | ROYAL DUTCH AIRLINES

Journeys of Inspiration - Portugal

KLM | ROYAL DUTCH AIRLINES

Don't think limits

Puma

Classroom of Hope

Classroom of Hope

Journeys of inspiration - Norway

KLM | ROYAL DUTCH AIRLINES

Meticulously Shaping Up

Matemade

The Common Wheel

Matemade & Rodivision

Moving Around

Angus & Julia Stone

Dekmantel Festival 2015

Dekmantel

Ultra South Africa 2016

Final Kid

Photography

Matemade

Matemade

AMSTERDAM

Live Curious

Booking.com

Booking.com and Matemade worked together on the Social Campaign 'Live Curious' - Read below how we create a tailord social shooting plan.

The new creative work celebrates an unlocked wider world fueled by curiosity. From waking up in a bubble accommodation under twinkling stars or pulling off the side of the road to figure out how a group of goats ended up in a tree, to jumping in to a festive, traditional dance or riding a tram packed with mysterious, mask-wearing locals, the goal of the campaign is to inspire Australians to ‘Live Curious’ and embrace any and all experiences that come their way.

The Live Curious campaign is a 360 campaign that includes one brand film available in 30, 20 and 15 second cut downs, social content for Facebook, Instagram and YouTube as well as digital display to further underpin the campaign. As a 2nd Unit Matemade worked on creating all social content and digital display.

Ready for some technical stuff!?

16:9

 

The social game.

Film and photo content is being used in all different shapes and sizes across numerous online platforms. Telling your brand story trough any of these platforms is essential for any campaign and therefore asks for a new, tailored approach in preproduction, shoot and post production.

During the ‘Live Curious’ shoot in Chile and Morocco and the UEFA shoot in 2018, we nurtured some keen understanding on how to efficiently shoot social needs during TVC production.

1:1

9:16

When shooting for social media formats, we think it’s essential to consider your core brand message and the ways in which you’d like to interact with your audience. Especially when you’re simultaneously shooting for TV and Social, it’s key to think about how the original TV story can be translated into effective social assets while keeping these core values in place and grabbing the attention of the audience straight away. Social content needs to be shot, (visually) powerful and engaging.

In a Booking.com film – where it’s important to communicate brand trough for example showing properties, pools, apartment-interiors etc. - it’s essential to fully transfer these elements and its message to social. For example; A shot were an interior of a house is seen should transfer the same visual information to the viewer in 16:9, 1:1 and 9:16. This requires re-thinking on camera framing and mise en scene.

As a 2nd unit, we aim to supervise the main unit and shoot alongside when necessary and where possible. Always making sure we stay as close to the initial film as possible. Here at Matemade, we therefore want to cover off three key considerations in the earliest production stage possible.

  1. Practical – This includes the composition of a shot and the story we’re telling within the frame. Do either needs to be amended for portrait or square?
  2. Organizational – How much time should we allow to get the shots on the day and can we leave a little extra to allow for creative changes?
  3. Creative – What graphics will be added to the finished product? Do we need to include negative space in the frame for them and/or do we need to re-think the creative to make them work?

We carefully dissect every shot from the main storyboard and create a specified social media storyboard + breakdown per asset in which we also pré-frame every shot in square and portrait aspect ratio. This method enables us to see two main things:

  1. Story - From which shots of the main TVC our social asset story consist. Which shots do we need to tell the story and achieve the desired film duration.
  2. Key Considerations - How do the shots work on a practical, organizational and creative level.
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Credits

Chief Marketing Officer Pepijn Rijvers
Head of Brand Matthew Gerrie
Brand Creative Director Andrew Smith
Sr. Brand Creative Lead Diana Agudelo
Production Director Carine van der Heijden
Producer Liza Rietvelt
Chief Creative Officer Richard Brim
Creative Director Laura Rogers
Creatives Stevie Rowing - Parker & Emily Tolley
Executive Strategy Director Martin Beverley
Director Big Red Button (Biscuit.)
Producer Emily Atterton
Editor Saam Hodivala (Workeditorial)
VFX Production The Mill / Matemade
VFX Producer Tom Manton
VFX Creatives Nina Mosand, Gareth Brannan
Music ‘Warni Warni’ by Omar Souleyman
Sound & Mix Factory
2nd Unit Director Rakhal Heijtel & Ruurd Vulink
2nd Unit Producer Niels Gross
Social Media content Matemade
Stills Photography Niels Gross