Booking.com and Matemade worked together on the 2019 Social Campaign 'Live Curious' - Read below how we create a tailord social shooting plan.
The new creative work celebrates an unlocked wider world fueled by curiosity. From waking up in a bubble accommodation under twinkling stars or pulling off the side of the road to figure out how a group of goats ended up in a tree, to jumping in to a festive, traditional dance or riding a tram packed with mysterious, mask-wearing locals, the goal of the campaign is to inspire Australians to ‘Live Curious’ and embrace any and all experiences that come their way.
The Live Curious campaign is a 360 campaign that includes one brand film available in 30, 20 and 15 second cut downs, social content for Facebook, Instagram and YouTube as well as digital display to further underpin the campaign. As a 2nd Unit Matemade worked on creating all social content and digital display.