Spring Summer 2021

Mr. Marvis

5G CoPilot Project

Vodafone

Powerful Moments

Booking.com

Vertuo

Nespresso

#Liveoutloud

Matemade

Summer Campaign

Scotch & Soda

Live Curious

Booking.com

Sprekend

Red Bull

Find a career

ACT Commodities

#Flightofthephoenix

Matemade

24/7 BZ

Dutch Ministry of Foreign Affairs

We are Momice

Momice

From Amsterdam to Amsterdam

Scotch & Soda

Howzat!

Booking.com

Plastic Sailors

National Geographic

The Great Escape

Teva

Journeys of Inspiration - Indonesia

KLM | ROYAL DUTCH AIRLINES

Journeys of Inspiration - Portugal

KLM | ROYAL DUTCH AIRLINES

Don't think limits

Puma

Classroom of Hope

Classroom of Hope

Journeys of inspiration - Norway

KLM | ROYAL DUTCH AIRLINES

The Common Wheel

Matemade & Rodivision

Moving Around

Angus & Julia Stone

GIRL

Sad Songs for Happy People

Bright Lights

Spinnin Records

Meticulously Shaping Up

Matemade

Dekmantel Festival 2015

Dekmantel

Ultra South Africa 2016

Final Kid

Photography

Matemade

Matemade

AMSTERDAM

5G CoPilot Project

Vodafone

How do you get a Paralympic tandem cyclist who has 1% eyesight, to ride solo on a racing bike?

As part of the '5G. Samen vooruit-campaign', Matemade created the 4 minute case film for Vodafone and PR and Storytelling agency Glasnost.

Paralympic athlete Tristan Bangma has only one percent vision left and is unable to ride solo. Until shortly he cycled together with a 'pilot'. The gold medalist of Rio receives sound signals via his headphones about his opponents position trough the lightningfast Vodafone 5G-network . This enables him to ride solo again. A dream coming through!

The Campaign

The campaign film came together over a period of three months. A few weeks of script development and pré poduction, numerous shooting days and an intensive period of post-production.

Working closely with some of our specialist mates, we used race-drones, motorized skateboards and animation to capture the action from all angles possible. Together with PR & Advertisement agency Glasnost, we shaped the story into an unique 4 minute brandfilm that's used as showpiece for Vodafone's '5G. Samen vooruit-campaign', showing the possibilities of the new 5G-network.

The short doc is build upon the personal story of Tristan and the tech Developers of studio Frolic developing their 5G-solution for Tristan's problem. We wanted to use all available tools to make the film as emotionally impactful as possible.

A custom made soundtrack by MatemadeMusic and composer Sjoerd Jansen, was a no brainer in this as we wanted the music to support the emotional journey of our characters and create a distinct sound for each chapter of the film.

We chose a combination of fast pop drumbeat/ drum machines with modern synthesizers, synth basses and an exciting melody as a base to add on. Symphonic instruments such as the violin, piano and horns were used to strengthen the feeling of grandeur and victory, building towards cliffhangers and action scenes.

Watch the Case film below.

5G_Racer_Bts_Matemade-3
5G_Racer_Bts_Matemade-1
5G_Racer_Bts_Matemade-5

'I never thought I would be able to ride solo again. A dream coming through!'

Credits

Mart Rouman Campaign Specialist VodafoneZiggo
PR & Storytelling agency Glasnost
Sophia Heemskerk Senior Consulant
Beau Moesman Consulant
Tim van Aerschot Agency Creative
Christian Brienen Agency Creative Producer
Film Production Company Matemade
Directed by Rakhal Heijtel
Creative Ruurd Vulink
Producer Niels Gross
Camera Operator Koen Brinkman
Camera Operator Stefan Jansen
Gaffer Ruben Noordenbos
Set Assistant Noud van der Lans
Race Drone Pilot Ralph Hogenbrink
Edit Davy Lee & Niels Gross